ING CheckAhead is a B2B credit scoring application designed to streamline the efficiency of credit evaluation processes for businesses, particularly in industries like leasing. The product employs a user-centric interface, integration with data sources and utilising analytics for accurate credit scoring. ING CheckAhead improves decision-making, processing time and lowering the likelihood of bad debt, but also serves as a strategic lead generation tool. The application features targeted marketing campaigns within the platform, positioning ING to attract potential clients among businesses using the service. Future steps include a continuous iteration approach, incorporating user feedback, and exploring partnerships to expand in the B2B landscape.
A first version of the Checkahead concept
Problem:
B2B credit scoring is often a time-consuming and complex process, leading to delays in business transactions. Traditional methods lack efficiency and may not capture the dynamic nature of businesses. ING saw an opportunity to provide a robust solution that not only addresses the credit scoring needs but also generates leads for companies accessing the application.
Concept rebranded to ING branding
Design objectives:
- Streamline the B2B credit scoring process for efficiency and accuracy.
- Enhance decision-making capabilities for leasing and other financial transactions.
- Create a platform that attracts potential leads for ING from companies using the application.
Added further ING branding elements during further iterations
Key Activities:
- User-Centric Design: Engage in iterative design processes to ensure the user interface is intuitive and tailored to the diverse needs of underwriters, analysts, and decision-makers.
- Data Integration: Collaborate with various data providers to establish seamless integrations, ensuring real-time access to comprehensive business information.
Full ING brand integration and high fidelity concept of CheckAhead portal
Key Activities:
- Prediction engine UX optimisation: Help develop of algorithms for predictive credit scoring, utilising historical data to enhance accuracy, user experience and transparency in the credit evaluation process
- Targeted Marketing Campaigns: Strategise and execute targeted marketing campaigns within the platform, promoting ING's broader suite of financial products and services to potential clients.
- Continuous Iteration: Establish a feedback loop with users, incorporating their insights to iterate on the platform's functionalities for improvement.
Further iterations resulted in group detail pages and self service functionalities
Key Activities:
- Partnership Exploration: Explore strategic partnerships with industry associations to expand the reach and influence of ING CheckAhead in the B2B credit scoring landscape, fostering growth and market penetration.
- Performance Monitoring and Analysis: Implement robust monitoring mechanisms to track the performance of the application, analysing key metrics to identify areas for improvement and optimisation.
Design input for Saltedge the data aggregator
Conclusion:
ING CheckAhead not only addresses the credit scoring needs of B2B clients but strategically positions ING as a valuable partner in their business journey. The integration of a lead generation mechanism also ensures a continuous influx of potential clients for ING's diverse range of financial services
Overview page of credit scoring result
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