Problem:
ING Bank identified a need to enhance the clarity and consistency of data visualisations across various platforms and communication materials. The existing visualisations where outdated lacked a unified design language, causing confusion among users and hindering effective data communication. In addition there where no good guidelines on when to use what type of data visualisation to achieve certain goals.

Role & Responsibility:
As Chapter lead UX my role involved guiding a diverse team of interns and junior designers. Responsibilities included setting the project vision, coordinating tasks, providing mentorship, and ensuring the final output aligned with ING's brand identity and make sure that the right data visualisation was used for the right purpose. All in order to enhance the experience of internal and external users when consuming or creating data visualisations.

Key Activities:

• Project Kick-off: Initiated the project by outlining the objectives, aligning team members, and establishing a timeline.
• Research and Benchmarking: Conducted a comprehensive analysis of existing data visualisations to identify best practices and  improvements.
• Workshops and Training: Organised workshops to upskill team members on effective data visualisation techniques, tools, and the nuances of financial data representation.

Key Activities:

• Prototyping and Iteration: led the team in creating prototypes, gathering feedback, and iterating designs to find the balance between aesthetics and functionality.
• User Testing: Collaborated with stakeholders to conduct user testing, ensuring that the visualisations met both internal design standards and user expectations.
• Documentation and Guidelines: Developed a set of guidelines and integrating them into the global brand guidelines and the ING design system.

Outcomes:

• A unified Design Language: The team successfully established a standardised design language for data visualisations.
• Improved User Understanding: The new visualisations enhanced user comprehension of complex data, leading to more informed decision-making.
• Integrated into Design Systems: The guidelines were seamlessly integrated into both the global brand guidelines and the ING design system, ensuring widespread adoption across various teams and projects.