Problem:
E-commerce businesses often face cash flow challenges, hindering their growth potential. The embedded revenue-based lending product aims to address this by offering a seamless and accessible lending solution directly within the e-commerce platforms, minimising friction for businesses seeking capital.

Research and Discovery:

• User Persona Development: Identified target users, including small to medium-sized e-commerce businesses operating on platforms like bol.com and Amazon. Explored pain points related to cash flow management and traditional lending processes. ‍
• Market Analysis: Researched existing lending products within e-commerce ecosystems. Analyzed competitor offerings and user feedback to identify gaps and opportunities.

Design objectives:

• Seamless Integration: Prioritised a design that seamlessly integrates into the existing user interface of e-commerce platforms. Ensured a user-friendly and intuitive experience for merchants seeking loans.
• Data Security:  Implemented robust security measures to protect sensitive financial information.
• Automated Eligibility Assessment: Designed an automated system for quick and accurate eligibility assessment based on the merchant's revenue data from the e-commerce platform. Enabled users to receive loan offers tailored to their business needs.

Prototyping and testing:

• Interactive Prototypes: Created interactive prototypes showcasing the lending product's integration points within the e-commerce platforms. Incorporated feedback from usability testing to refine the user journey.
• User Feedback Iterations: Conducted iterative usability testing with real merchants to gather insights on user preferences and pain points. Made adjustments to the design based on feedback to enhance user satisfaction.

Conclusion:

This design process demonstrates how a user-centric approach, thorough research, and collaboration with key stakeholders contribute to the successful design of an embedded revenue-based lending product within popular e-commerce platforms, empowering businesses to thrive and grow. Product is ready for implementation once the development capacity is there to pick it up.